The Reaction Atlas naming matched how our squads already talk—finally a deck the CRM side did not argue with.
— Linh , Lifecycle lead · Regional hospitality group · 4.8 · client survey
Dashboards
Reaction Atlas
Reaction Atlas stitches anonymised engagement markers into a single lattice so CRM teams can see where curiosity spikes and where silence appears. The module emphasises respectful sampling cadence and highlights cohorts that deserve a softer follow-up rather than another blast.
- Segment heat lanes with adjustable time windows
- Quiet cohort detection with plain-language rationale
- Reaction vocabulary tuned for lifecycle teams
- CSV handoff for BI stacks without raw transcripts
- Drill paths that stop before personal identifiers
- Saved viewpoints for steering meetings
Outcomes
- Shared vocabulary between CRM and analytics pods
- Fewer duplicate touches after fatigue spikes
- Cleaner board slides with defensible counts
Responsible partner
Priya Menon
Analytics Lead focused on respectful measurement design.
Duration: 5 weeks guided
Format: Hybrid workshops + dashboards
Indicative price: SGD 9,800 (informational)
Questions
No. We work with aggregated reaction classes supplied by your tooling or secure relays you approve.
Experience notes
Quiet cohort view felt conservative on purpose; appreciated the honest footnotes about sample size.
— Marcus